61% of French consumers remember mailing after reading

61% of French consumers remember mailing after reading

Media agencies in France use a dedicated tool for measuring media memorisation; the β - score. This score indicates how many people remember the message after the first exposure. The idea of the score is that, as it is important to know the impact of a advertisement, it is also important to know how long a message will be remembered.


Les mer »

Eksempler

LEGO uses in-home sampling to reach new consumers

LEGO uses in-home sampling to reach new consumers

Iconic toymaker, LEGO, was looking to engage with a brand new audience – girls aged 7-9 years – by introducing them to the LEGO Friends range. A unique in-home sampling format was chosen to build brand awareness and drive footfall.

Les mer »

Se flere aktuelle artikler »

Print In The Mix

Ingen tvil om at verden I dag er definer av informasjon. Enten det er nyheter, meninger, intervjuer eller annonser, skrevet, uttalt eller på film. Det er informasjon (og reklame) som gir våre liv retning og struktur

Les mer »