The Pendulum: "Future of digital is print"

The Pendulum:

Some weeks ago I attended the "Trends Day" organised by the Belgian Advertisers Association (UBA). One of the most impressive speakers was Andrew Davis, a seasoned marketer. His presentation was on the importance of content marketing with an emphasis on a better marketing of content.


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Tropicana restores reputation through newspaper advertising

Tropicana restores reputation through newspaper advertising

Tropicana partnered with The Telegraph to split the facts from the fiction in the sugar debate and get a glass of Tropicana back on the breakfast table of families in the UK. The sugar debate meant a drastic decline in Tropicana sales with the ABC1 over 45s market hit the hardest, as the demographic moved towards reduced-sugar alternatives. Therefore Tropicana and OMD UK's objective was to encourage heavy juice drinkers to reappraise the role of juice in their lives with the message: 'a small glass of juice gives a lot of what you need'.

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Print In The Mix

Ingen tvil om at verden I dag er definer av informasjon. Enten det er nyheter, meninger, intervjuer eller annonser, skrevet, uttalt eller på film. Det er informasjon (og reklame) som gir våre liv retning og struktur

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