Dove "real beauty sketches"

Sendt av: Print Power 29/08/2017

The infamous Dove ad depicts an FBI forensic artist named Gil Zamora sketching women (that were behind curtains). He had completed two sketches, with the first sketch based upon a description by the women themselves and the second being a description by someone else. The idea is that women are too critical of themselves. The tagline: “YOU are more beautiful than you think!”

Brand- Dove

Agency- Ogilvy and Mather