Motorola interactive colour changing print ad

Sendt av: Jess Taylor 19/01/2017

Mobile company Motorola, wanted to demonstrate the phones customisation by using a print advert in popular magazine, Wired. It's made using polycarbonate paper that covers LED light pipes, which are illuminated via circuitry running to the colour swatches. This allows readers to change the colour of the phone in the ad by pressing the corresponding button at the bottom of the page.